Holy Ten released what is probably the most anticipated album in recent memory. The album titled “Risky Life” is I think pretty special, a contemporary mix of new-age hip-hop production laced with the ups and downs of the life of most Millenials and Gen Zs. I could go on about it but this isn’t an album review.
This is more a look at why Holy Ten or his label chose to snub the recently launched Spotify (and others like Deezer) as a platform for the album’s release.
The album debuted in full on Apple Music on the 16th of April and was slowly dripped on YouTube with periodic releases for those who don’t use Apple Music or can’t pay for a subscription. Now, this is going to be pure speculation because the reason might be a lot simpler than the tale I am about to weave. However, on Friday, Apple Music released an open letter to its artists laying out the fee structure for every track streamed The sum is about 1 US cent/penny per stream, according to the Wall Street Journal.
Spotify on the other hand pays its artists and rights holders a third to a half a penny per stream. Even though it (Spotify) is the biggest music streaming service on the planet.